With an appreciable experience as a respected actress in Egypt, cradle of arts and culture in the Arab world, and another career in hospitality and customer service, I took up the challenge to promote Argan oil in Quebec. Having lived in both Morocco and Egypt, I gained a considerable experience that I used later in my new environment. Listening to people and serving them is a second nature to me, specially, when it comes to highlight a Moroccan local product, internationally appreciated. For me, Argan oil, in its culinary, cosmetic or therapeutic use, has become a profession of faith. Everywhere I go, I seize the opportunity to promote it. People’s interest in its properties and the excitement that it generates is the best reward for me.